"21 REASONS" WHY BART SMITH
Makes "THE WORLD'S BEST" Chocolate Chip Cookie
In this 21-POINT CHOCOLATE CHIP COOKIE SYNOPSIS, I’m going to outline 21 REASONS WHY I DO make the world’s best Chocolate Chip Cookie (CCC) since the creation of the first CCC back in the late 1930s. Imagine, 90+ years later, FINALLY, someone comes through with a BETTER CHOCOLATE CHIP COOKIE!
Well, if some other baker out there wants to purport they make “THE BEST” chocolate chip cookie, I simply challenge them to compare their baking experience, knowledge, techniques, procedures, consumer reactions, marketing, and the finished product with this 21-POINT CHECKLIST.
After all, is one THE BEST just by SAYING they’re the best or should you actually be made to provide a PILE OF EVIDENCE to back up such a claim? Exactly!
That being said, let’s bake to it! Check out my 21 REASONS WHY I make the WORLD'S BEST CHOCOLATE CHIP COOKIE!
THE "21" REASONS
So, here ya go, the very 21 REASONS why my cookies are THE BEST in the WORLD! No, the GALAXY! Wait, I mean the UNIVERSE! Really, if you bake chocolate chip cookies, compare your baking time, procedures, ingredients, and other qualifiers among those mentioned below. How do yours stack up to this list?
REASON #1
SPEEEEEED!!!!
I bake my CCCs FAST! → 10 minute PREP, 12 minute BAKE, 8 minute COOL. Then? EAT! That’s right, 30 minutes and you, your friends and family enjoy cookies! NOT 4 hours later or 24 hours later or whatever other bakers tell you to do with their cookie dough, no. Just 30 minutes and you’ve got freshly baked chocolate chip cookies (CCC)!
You see, some (or even most) bakers will tell you that you have to refrigerate the dough after its been made for 30 minutes, an hour, 4 hours, overnight, for 3 days. THAT IS THE DUMBEST RECOMMENDATION ON THE PLANET EARTH and absolutely unnecessary. But, then again, they're using an INFERIOR, DUMB, STUPID and even HAIRBRAINED chocolate chip cookie recipe that always turns out???? FLAT cookies that spread like pancakes and look uncooked in the middle and almost burnt around the edges. Tell me I'm wrong!
Of course, I make my chocolate chip cookie dough correctly (from start to finish and within 10 minutes), so NO REFRIGERATION is required. And, I can say having baked 250,00+ cookies in my lifetime thus far, I've never had to refrigerate my cookie dough, ever and I never will. Refrigerating cookie dough TAKES TIME, which I don't have. If I need cookies for myself or someone else, we have them (made) in 30 minutes or less (i.e., dough prep, bake time, cool time, DONE). NOT an hour from now or 4 hours or 40 DAYS.
(SEE PAGE 8 OF MY COOKIE BOOK FOR MORE INFO!)
REASON #2
INGREDIENTS
I only use the most basic of ingredients to bake my cookies: flour, sugar, brown sugar, vanilla, eggs, butter (never margarine), baking soda, salt, and milk/dark/ white chocolate chips (NEVER semi-sweet chocolate chips, ever). I will not, nor have I ever added other ingredients that don’t belong in a CCC recipe, such as, corn starch, bread flour, cake flour, self-rising flour, vanilla pudding mix powder, maple syrup, shortening, etc. Nope, my ingredients are among the most common type of ingredients you'd find in any home.
The reason why those other CCC bakers use such additional and unnecessary ingredients is because their CCC recipe is WRONG. Further, they want to boost their ego that they have the "secret" to preventing their cookies from flattening or that they're the best. Well, their cookies still flatten out, they look uncooked in the middle and burnt around the edges. Oh, did I say their cookie looks like everyone else's?
(SEE PART 1, PAGES 1-4 OF MY COOKIE BOOK!)
REASON #3
BAKING INSTRUCTIONS (UNIQUE, EASY-TO-FOLLOW, PERFECTED)
The procedures, steps, measurements and techniques I use to bake my CCCs are quick, fast, easy-to-follow and unique to my own, having baked over 250,000+ CCCs for the past 35+ years.
Also, having reviewed more than 1,000+ CCC recipes online, on social media, in cookbooks, in magazines, on the back of bags of chocolate chips, etc., I can verify 110% that I DO NOT follow ANY of their WRONG steps, tips, procedures, measurements, instructions or suggestions to produce my divinely, orgasmic CCCs.
So, if my CCC recipe is far different than the other 1,000+ (pretty much) copy-cat CCC recipes with one little change to them, then I'd say, I have the BEST and #1 CCC recipe ... on the PLANET and since the dawn of time!!!
(SEE PART 2, PAGES 7-12 OF MY COOKIE BOOK!)
REASON #4
BAKED TO PERFECTION, UNIFORM & CONSISTENTLY “SHAPED THE SAME” WITH EVERY COOKIE
MOST CCCs out there are NOT baked to perfection, but instead, under-cooked with burnt edges and every cookie takes on an oddly round shape that just looks boring. My cookies take on a shape and form that is consistent with every cookie that comes out of any oven I bake in.
(SEE PAGES 11-13 OF MY COOKIE BOOK!)
REASON #5
THE FINISHED PRODUCT
My cookies DO NOT look like any other flat, pancake-like, cracker thin CCCs with their usual burnt edges and soggy, uncooked centers. Do a search for “chocolate chip cookies” online, click IMAGES, and you tell me if you’d eat any one of those disgusting looking ugly ducklings they call a chocolate chip cookie. None for me, thanks. I’ll dine on my own.
(SEE PHOTOS ON PGS 2, 4 AND 5 + PART 2, PGS 12-13 OF MY COOKIE BOOK!)
REASON #6
REACTION
Who says their cookies are the best? Their husbands? The kids? Friends? Family? Sorry, but those votes don’t count. Try running for POTUS and winning with only your family’s votes. It doesn’t work like that. You need third-party verification/reactions to your cookies and A LOT OF THEM! Thousands of Likes and downloading your recipe doesn’t count either. Only real, verbal, written, audio or video reactions to eating your cookies is allowed.
(SEE PART 3 AND 50+ CCC STORIES, 140 REVIEWS & 427 TESTIMONIALS IN MY COOKIE BOOK!)
REASON #7
DEMAND
I had been happily giving away my cookies to folks for years when they insisted they pay me to bake for them. So, I whipped up a website, hooked up a shopping cart and a payment processor in 2011 and took my first order. After that, I had people spending hundreds, if not thousands of dollars on my cookies via multiple orders for themselves, friends, family, co-workers and other folks.
(SEE PART 4 OF MY COOKIE BOOK!)
REASON #8
ADDICTIVE
So many people tell me my cookies are ADDICTIVE! It’s one thing to say your CCCs are the BEST, but are they ADDICTIVE? Just look at the average CCC out there. I could only TRY a few bites and I’d put the rest down. My cookies? I’ve eaten 30 of my cookies in a SINGLE DAY! I had one CCC lover tell me, “Your cookies should be ILLEGAL! They’re so good!”
(READ OVER 427 TESTIMONIALS ON MY WEBSITE!)
REASON #9
QUANTITY BAKED
To enter this race, as THE BEST CCC out there, you had to have at least baked 100,000+ cookies in your lifetime and have been baking for a minimum of 20 YEARS. Only experience of that magnitude will help you hone a true and original CCC recipe. How many cookies have you baked to purport your CCCs are the BEST? 100? 1,000? 5,000? I’ve baked around 250,000+ in my 35+ years of baking. I think my time on the track and laps I’ve made baking surpasses most bakers. Hence, your CCC recipe can’t be THAT original compared to how many years I’ve had to hone my CCC recipe to its most perfected state!
REASON #10
DIFFERENT
I don’t copy anyone’s recipe, and my cookies don’t look like anyone else's. My baking procedures, speed in CCC prep/baking/cooling/ eating alone sets me apart from every other CCC baker in the galaxy!
(JUST LOOK AT MY COOKIE PHOTOS)
REASON #11
ARE YOUR COOKIES SHIPPABLE?
MOST cookies don’t stack well, pack well, or ship well. They crumble and break apart when packing and shipping. Those CAN’T BE the BEST cookies IF they can’t even be shipped across the country to hungry folks who want to try them. Why? Because the “word about your cookies” can’t ever go beyond your kitchen counter and that’s where most baker’s CCCs stop.
Rarely do their cookies go beyond their kitchen counter or 100 yards past their front door step. I’ve shipped to CCC customers all over the USA, Canada, Germany, and Australia among other places. Shipping is typically restricted to the USA mostly due to the fact that cookies are a perishable item and won’t last long sitting on some table going through Customs for 2-4 weeks.
(SEE PAGES 13, 14, 21 (PHOTO), 35, 36, AND 42 OF MY COOKIE BOOK!)
REASON #12
HAVE YOU SOLD YOUR COOKIES ONLINE THROUGH A WEBSITE AND SHIPPED THEM TO CUSTOMERS?
Can I see your website? I built mine. I’d like to see yours. Then, I‘d like to see if you have more than one photo of your cookies (for sale) on your website. Most websites only show ONE PHOTO of the cookie they’re selling. I’d also like to see if you have any testimonials about your cookies on your cookie-selling web page (or website) besides, “Great service … Delivered fast … I’d order again.” Spare me. Most of the websites I see today that sell cookies online are basic Shopify stores that allow for little, if no, real option to build out a killer cookie/product selling web page, which you could then showcase more cookie photos, testimonials, and other ordering information, etc. Let’s just say, I’m not too impressed with what I see out there in terms of other websites selling cookies online today.
(SEE PAGES 28-33 OF MY COOKIE BOOK!)
REASON #13
DOES YOUR (CCC)
REPUTATION PRECEDE YOU?
How well known are you for baking cookies? Are you recognized when you walk into stores, restaurants, and other places of business where people go, “Are you the COOKIE (MAN/ WOMAN)?” It happens to me.
(SEE COOKIE STORY #4 OF MY COOKIE BOOK!)
REASON #14
CAN YOU TAKE YOUR CCC RECIPE ON THE ROAD? ARE YOU WILLING TOO?
I’ve baked on the road for 25+ years. Wherever I traveled by car, I’d bring an office box filled with all my CCC baking supplies. All I needed was an oven and ingredients from the store and I baked in my clients’, friends’ and family’s homes.
(SEE COOKIE STORY #30 AND PAGE 126 INSIDE MY COOKIE BOOK!)
REASON #15
HAVE YOU HAD OTHER PEOPLE WRITE PUBLIC REVIEWS ABOUT YOUR COOKIES?
This is a BIGGIE! A baker can’t say their CCCs are the BEST if they haven’t had 100+ people REVIEW their cookies and give their honest opinions. What’s more, your average, typical or cliché responses like, “They’re great!” won’t cut it. No, you need reviewers to confess and utter phrases like, “Uh, sorry Mom, but Bart’s cookies are better …” or “Bart’s cookies didn’t last long in our house!” or “All the rumors are true about Bart’s cookies!” But, then again, other bakers would have to mail their cookies to reviewers, which won’t ever happen. Regrettably, they won’t get to benefit from the reviews or getting the word out about their cookies. Next.
(SEE 140+ COOKIE REVIEWS PAGE 165 OF MY COOKIE BOOK!)
REASON #16
DO YOU HAVE MORE THAN 425+ TESTIMONIALS ABOUT YOUR CCCs?
Granted, I’d have 1,000+ by now if I pursued them, but I slowed down as I crossed over 400. I mean, how many testimonials does one need to let the world know your cookies really are the BEST? Again, spouse’s votes don’t count, kids’ votes don’t count, friends, family … no. THIRDPARTY only! You couldn’t pay your mortgage or your car payment with votes from your friends and family, could you? No, but you could from 400+ other people spreading the good word about your cookies.
(SEE MY COOKIE TESTIMONIALS & PAGE 347 IN MY COOKIE BOOK!)
REASON #17
WHAT KIND OF STORIES
DO YOUR COOKIES GENERATE?
Check out these fun 51+ COOKIE STORIES all related to my CCCs. They’re funny, hilarious, real, and unreal and involve breaking up bar fights, interacting with lawyers, mechanics, doctors, restaurant staff, getting free sushi and beer, hotel clerks, hair stylists, backstage concert passes, “better than sex” outbursts, and the police at a sobriety checkpoint, among many other funny stories! Seriously, are your cookies THAT GOOD that they could generate such stories? I bet not. On that note, we’ll move on.
(SEE 51+ COOKIE STORIES OF MY COOKIE BOOK!)
REASON #18
REPLICATION / DUPLICATION
If your CCC recipe is so good can it be shared with thousands, if not millions, of other bakers (and want-to-be bakers) at home to where their baking CCCs goes as fast and as smooth as when I bake my cookies? Do they have to add unnecessary, hair brained, stupid and wrong ingredients into their CCC recipe to “prevent their cookies from spreading?” I don’t have that problem with my CCC recipe. How about refrigerating the dough for HOURS if not DAYS, WEEKS, MONTHS or YEARS? No, I don’t have to refrigerate my dough. So, let’s just assume your CCC recipe is NOT one that folks would want to copy if they had mine by comparison. Besides, most CCC recipes out there are just 80-90% knockoffs of the original Nestlé Toll House's CCC recipe. No thanks. It’s time to move on from that one, too.
REASON #19
CAN OTHER BAKERS PUT TOGETHER A BOOK LIKE THIS DEVOTED TO THEIR CCCs LIKE I HAVE HEREIN?
I don’t think so. They don’t have the EXPERIENCE (i.e., time in the “baking saddle” as I do with 35+ years baking CCCs / not 3, 5 or 10 years, but 35+); the MONEY to pay someone to put together a book like this (i.e., I’ve saved upwards of $25,000 putting this whole book together MYSELF); they don’t have the SKILLS to do it themselves like I do (i.e., book design layout skills having laid out 27 other books of mine, graphic design skills / I design my own book covers, web related skills for research and tech of any kind needed, copy-writing skills, etc.); they don’t have the TIME (i.e., I put this book together in 2 WEEKS where it would take others MONTHS if not YEARS to build out a book like this); they don’t have the HIGH QUANTITY and QUALITY of CCC-related PHOTOGRAPHS (which I took myself on my Android S10+ cell phone); they don’t have the means to build a WEBSITE like mine, do the MARKETING, gather TESTIMONIALS, STORIES and REVIEWS like I have or the ability to garner millions of dollars worth of FREE PUBLICITY on TV and other shows, podcasts and similar channels like I can to promote their cookies … I’ll STOP. How then can they say their CCCs are the BEST if they can’t do all these things FOR their cookies to help get the word out about them? They can’t. They won’t. Never will. Next.
REASON #20
IS YOUR “BEST CCC” RECIPE GOOD ENOUGH TO REPLACE THE CCC RECIPE OFF THE BACK OF EVERY BAG OF CHOCOLATE CHIPS SOLD IN STORES ALL AROUND THE WORLD TODAY?
CLICK TO ENLARGE
CLICK TO ENLARGE
I hardly think so. It’s going to take A LOT more than some dumb extra ingredient YOU THINK will stop your cookies from spreading like flapjacks. What’s more, instructions that say to refrigerate the dough overnight. C’mon, that is the DUMBEST STEP I HAVE EVER HEARD and it’s only necessary if your cookie dough is made WRONG! In the estimated 6,250+ batches of cookies I’ve made in my lifetime, I HAVE NEVER put my cookie dough in the fridge before baking. So, that knocks out about 80% of the so-called BEST CCC RECIPES out there. Then, where are your customers, stories, reviews, testimonials, website, repeat orders? None? Okay, next.
(SEE PAGE 76 OF MY COOKIE BOOK!)
REASON #21
FAME, NOTORIETY, POPULARITY, CCC TASTE-A-THONS, NATIONWIDE PROMOTION, TV PUBLICITY, MAKING CCC/RECIPE HISTORY
Attention “BEST CCC” and “BEST CCC RECIPE” hopeful bakers out there, do you really think your knockoff CCC recipe, with your wild, uncalled for, crazy additional ingredients, wrong baking time (i.e., refrigerate the dough for at least 24 years), or the finished product (a baked cookie) look, shape, flat pancake, cracker like cookie with those burnt edges and soggy middle producing cookies could achieve worldwide attention, fame, notoriety, popularity and make history with what you’ve been trying to perfect over the past, say, three to five years?
Sure, you’ve tried every CCC recipe out there and what do you have to report? EXACTLY WHAT I’VE BEEN SAYING, which is, EVERY CCC RECIPE out there (dare I say?) SUCKS!
Folks, I’m taking my CCC RECIPE to the top and I’m bringing my CCCs to the world to TRY FOR FREE!!!! I’m going to put my CCC RECIPE (to the test) and my CCCs on the line and in the mouths of as many people as possible to prove all that I’ve said herein. Are you able to, willing to, desire to → do the same at the same level, pace, speed, enthusiasm and magnitude as I am capable of doing? Well, then, welcome to the race! Otherwise, please, drop out and stop saying you have the BEST CCC (RECIPE), because you just don’t.
So, the BIG QUESTION remains is → DO THOSE OTHER CCC BAKERS, CCCs and CCC RECIPES MEET ALL THESE 100% OR MAYBE JUST A FEW? A couple? NONE? Well, meeting only a few out of 21 will NOT substantiate their proclaiming they have the BEST CCC (or CCC RECIPE). It won’t even get them past their kitchen counter. So, I say to them, continue to bake CCCs for your friends and family, do enjoy, but please, stop leading people on that you have THE BEST CCC RECIPE or you make THE BEST CCC when in actuality, you don’t.
When you tell such fabrications, you get people’s hopes up only to disappoint them when they try baking your CCC RECIPE at home only to turn out flat, flapjack like ugly duckling CCCs with burnt edges and under baked middles. They’ll bite into one of those cookies, and, yeah, it’s so-so, and then??? After a couple more bites they put the rest of them away (only to be thrown out that week) and don’t bake them for another 6-12 months or never again, and why??? They really weren’t that good. Tell me I’m wrong? Tell me that doesn’t happen? I've seen it and heard from other home bakers that's what happens to their sad batch of chocolate chip cookies.
You see, THE MOMENT HAS COME, and the world is in DIRE NEED of a REALLY GREAT CHOCOLATE CHIP COOKIE (CCC) and CCC RECIPE. After 35+ YEARS of baking 250,000+ CCCs, I am ready to share my CCC RECIPE WITH THE WORLD and HERE’S HOW I’m going to do it and it's all laid out in my book ...
FOLKS, IT'S TIME FOR ACTION!
WHAT DO YOU WANT TO DO AT THIS POINT?
FOLLOW THE “COOKIE MAN”
Bart Smith has been baking the world's best chocolate chip cookies since he was in college (1988). That's more than 35 years ago. He bakes milk chocolate chip, dark chocolate chip, milk/dark chip combo, white chocolate chip, white chocolate chip cookies with macadamia nuts, peanut butter with milk chocolate chips, as well as the world's best gluten-free chocolate chip cookies. Bart’s cookie fans are all over the country and around the world. Everyone who tries Bart's cookies agree that Bart really does bake the world's best chocolate chip cookie. Just check out these 51+ cookie stories, 427 cookie testimonials and 140 cookie reviews. Then, you too may come to the same conclusion and want to try one. See if Bart's cookies truly are the world's best chocolate chip cookie you've ever had!
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